He remembered the distinctive shade of blue on his tricycle and the dark green sweater he wore during his time on the Wolf Cubs, saying that, “...colour became a primary source of pleasure.” This fascination led him into his career as a graphic designer and influence his graphic design work, where he often used bold and vivid hues.
[3] In the early 1960s Wolff went into partnership with James Main in Camden Town, London and Wally Olins joined a few years later.
In 1965 Wolff Olins[2] was formed and became corporate identity specialists consulting to Volkswagen/Audi, Renault, The Labour Party, Apple Records, Camden Council, Citigroup, 3i, Waterstones, WHSmith and Bovis amongst others.
[2] Michael Wolff's approach emphasizes both the importance of supporting companies with their products and services as well as communicating the cultural parts that shape their impact.
He collaborated with NB Studio and writer Tom Lynham to create the book that has all of his ideas as well as his work and life story in a very visual aspect.