The company was also known for its self-titled TV program, which aired on Atlanta-based superstation WTBS from the 1970s until 1984 when its timeslot was purchased by the World Wrestling Federation.

Beginning in late January 1972 the promotion's regular series, Big Time Wrestling, began airing on Saturday afternoons on WQXI-TV in Atlanta; the show was recorded for later broadcast over WJBF in Augusta and WTOC-TV in Savannah, stations located in two of GCW's major cities.

Big Time Wrestling was hosted by Ed Capral, and featured ring announcer Charlie Harben and referee Leo Garibaldi, and included interviews with wrestlers pertaining to their upcoming matches.

Secondly, it switched its television outlet from its original home, then-ABC-affiliated WQXI-TV (now WXIA-TV) to UHF independent station WTCG, then owned by Ted Turner.

WTCG would become a satellite-distributed superstation in 1976, and change its call letters to WTBS in 1979, ultimately becoming the national TBS cable channel.

Ray Gunkel died of a heart attack later that year after a match versus Ox Baker in Savannah, Georgia.

After two years of strife, a trouble-shooter was called in: Jim Barnett, who had owned promotions in Indiana, Michigan, Ohio, Colorado and Australia.

When WTCG became distributed via satellite in 1976, the renamed Georgia Championship Wrestling became the first television program produced by an NWA-affiliated promotion to be broadcast nationally.

Ole Anderson continued to operate on a smaller scale in the territory, promoting Championship Wrestling from Georgia out of Atlanta, which briefly aired on TBS Saturday mornings.

Bill Watts' Mid-South Wrestling, which operated in Oklahoma, Arkansas, Louisiana, and Mississippi, was given the Sunday evening time slot previously used by GCW that the WWF did not take.

Eventually, on March 30, 1985, McMahon sold the Saturday night time slot to Jim Crockett, Jr., a Charlotte, North Carolina–based promoter who ran NWA-branded shows in the Mid-Atlantic states.