[2] His grandfather's love of radio journalism inspired Mora's interest in the field and he pursued his education on a scholarship to the Instituto Loyola.

100% Noticias's mobile television unit allowed for it to disseminate citizen-journalist video broadly throughout the country and the channel became a symbol of press freedom as well as visibility for behavior of the ruling government.

[1] What they witnessed impacted not only the audience but also the editorial position of the channel: “When they break away from morality and start killing people, when they decided to shoot to kill and we see dead youths with shots in the head, neck and thorax, we said there was no reason for this and we took on a strong position and an editorial decision to be on the side of the victims and the people.”[1] They continued broadcasting around the clock for eight months until December 2018 when Mora was arrested, with journalist Lucía Pineda Ubau, for alleged "incitement to hatred", "conspiring" and "terrorism.

They bury you alive to destroy you morally, to break you, so your thoughts and principles change in their favor.”[4] Mora's imprisonment motivated him to begin participating in politics.

[1] As a member of the Superior Council for Private Enterprise and a former political prisoner, he hoped to be invited to join the like-minded Civic Alliance for Justice and Democracy (ACJD), but ultimately it was pastor Saturnino Cerrato and other leaders of the Democratic Restoration Party (PRD) who reached out to him.