[3] Initially, Kurtz made hot honey for his own personal consumption, offering some to his family and friends as gifts.

[3][6] Kurtz launched a distribution center in 2011 and landed Mike's Hot Honey in Whole Foods, the first grocery store to carry the product, in 2014.

[3] As of 2024, Mike's Hot Honey was carried in over 3,000 restaurants and 30,000 retail establishments in the United States, with an estimated annual revenue of $40 million.

[8] In 2024, former WNBA basketball player Candace Parker joined Mike's Hot Honey's board of directors.

[16][17] Kurtz said, "The idea behind Slice Hunter was to connect people back to memories of playing classic arcade games in their childhood pizzerias.