Milk Marketing Board

The campaigns were largely on ITV television, but were also printed on the returnable milk bottles delivered by milkmen.

The Milk Marketing Board sponsored the Milk Race Tour of Britain cycle race from 1958 to 1993, at thirty five years, making it the longest cycle sponsorship ever in the United Kingdom.

The board's responsibilities effectively ended, save for residual functions, in April 1994, with deregulation of the milk market in Britain following the Agriculture Act 1993.

Its former processing division, Dairy Crest, remains in existence as a subsidiary of the Canadian firm Saputo Inc.[4] The Milk Marketing Board was finally dissolved in January 2002.

The Scottish Milk Marketing Board was similarly dissolved in December 2003.