Drinka pinta milka day

"Drinka pinta milka day" was an advertising slogan used by the British Milk Marketing Board and Dairy Council.

It has been described as one of the most successful advertising slogans of all time, though the consumption of milk per person generally decreased over the period it was used.

[2] "Drinka pinta milka day" was coined by Bertrand Whitehead in 1958 and adopted by the Milk Marketing Board and Dairy Council.

[7][8] Charles was then studying at Gordonstoun School and was photographed, with friends, drinking a cherry brandy in a pub in Stornoway.

[1] Instead of the expected "drink a pint of milk a day", the slogan makes playful use of an "incorrect" spelling[14] that reflects the prosodic chunking of the phrase in spoken English.

[16] The slogan popularised the word "pinta" to refer to a pint of milk and even beer, despite some opposition from linguistic purists.