[2] [3] He is president of Basadur Applied Creativity and professor emeritus of organizational behavior and innovation at McMaster University's Michael G. DeGroote School of Business.
[4] Basadur was born in Kirkland Lake, Ontario, and grew up in Toronto, where he attended Humberside Collegiate and played baseball, basketball and football.
Basadur was hired by Procter & Gamble in Hamilton, Ontario and then transferred to the company's research and development headquarters in Cincinnati in 1967.
Building on the teachings of Parnes, Osborn and other's at CPSI, Basadur expanded on these methods within Procter & Gamble to develop a more applicable process for corporate innovation.
[8] His method was based on encouraging and facilitating unobstructed thinking and developing a sense of shared ownership and responsibility among participants for the solution they collectively identify.
Basadur conducted extensive research to back up his claims that this collaborative process significantly improved the likelihood of successful solutions being identified and implemented.
[9] Basadur founded the Center for Research in Applied Creativity to provide training in Simplexity Thinking to corporations, public institutions and governments.