Mineko Ueda

She is best known for her commercial illustrations, particularly the mascots for the Lion Corporation's Kirei Kirei brand of hand soap, and as the character designer for the Boku no Natsuyasumi series of video games.

[2] She developed an interest in illustration in her youth and was inspired by the works of Ayumi Ohashi [ja] in the magazine Heibon Punch.

[4] Ueda's illustrations are distinguished by their pop art style, her depictions of fashions, and characters with cartoonishly rounded features and dot eyes.

[2][5] She is active in a range of fields, including advertisements, commercial products, book covers, and editorial illustrations.

[2] In 1997 she created the mascots for the Lion Corporation's Kirei Kirei brand of hand soap, and in 1998 illustrated the covers for the NHK books Oshare Kobo and Kyo no Ryori.