Minted was founded in April 2007 by Mariam Naficy to sell high-end lines of stationery and adopted a crowdsourcing model when it realized that designs by independent artists were outselling those of established brands.

[3][4][5] In 2012, Minted expanded outside of its core stationery market by launching wall art prints and party decor.

[citation needed] In 2017, Minted launched wholesale, with national retail partners including Target, West Elm, and Pottery Barn Kids.

Winning artists are paid a cash prize and earn an ongoing commission on sales of their designs.

[7] In October 2014, Minted was named #5 on LinkedIn's 10 Bay Area startups that are most in demand by local techies.