The Miss Argentina beauty contest was established in 1928 by El Hogar Magazine in Mar del Plata, Buenos Aires.
The pageant was attended by the President of Argentina, Marcelo T. de Alvear, and his wife Regina Pacini.
In 1932, the News Carts Newspaper Corporation began organizing Miss Argentina and that year's winner, Ana Rover, competed in the penultimate International Pageant of Pulchritude, which was held in Belgium.
In 1967, the Naico Agency took over the Miss Universe franchise in Argentina and the next year John Fischer and Channel 13 hosted the pageant at Casino Program.
In 1979, El Mundo del Espectáculo became the official program to select Miss Argentina's winner.