In 2018, ATV announced that they are rebooting the pageant, after their transition from a terrestrial broadcast operation to an online media company.

[1] The pageant, which will be partnered with South Korean company CJ E&M, was reported by the media as "ATV's biggest investment of the year".

[4] In 2000, due to poor ratings and lack of sponsors, ATV announced that the pageant would go on hiatus until further notice.

[5] However, the pageant is still very Chinese focused, with multiple representatives from Hong Kong, Taiwan and Mainland China, compared to one contestant from each of the rest of the countries.

[3] These delegates are then joined by national pageant winners from other Asian countries to compete the crown of ATV Miss Asia at the Finals.