Although Jamaica started competing at the Miss Universe Pageant in 1961, the Miss Universe Jamaica pageant officially started in 1982 and was organised by Ed Wallace to select the official representative.

This was won by Nancy Martin who was slated to compete at the Miss Universe pageant, but was unable to do so.

The contest was again held from 1986 to 1988, and in 1989 Pulse was asked to host the Jamaica preliminary to Miss Universe.

They went on to post an outstanding record, producing 4 top 10 finalists (Sandra Foster, Kimberley Mais, Nicole Haughton and Christine Straw) at the international Pageant.

The organization has sent two of Jamaica's most popular Miss Universe titleholders, 2014's Kaci Fennell and 2017's Davina Bennett.