Kaiane Aldorino of Gibraltar crowned Alexandria Mills of the United States as her successor at the end of the event.

"[6] On 8 June 2009, Mr. Hoang Kieu (RAAS Group Chairperson) and Mrs. Morley publicly agreed on Nha Trang as host for Miss World 2010.

According to a manager of the Tien Giang Tourism JS Company, RAAS bought 31 hectares in total to build a tourism site for Miss World 2010, which led to a public debate about some national ecological reserves being devastated and people having to leave their homes due to increasing living costs.

[10] On 28 January 2010, RAAS told Khanh Hoa People's Committee office to announce that they were no longer organising the event without an official explanation on the debate.

[11] Although Miss World 2010 was held in Sanya, China, RAAS Group was still in charge of the financial backing for the event.