Miss World Sweden

Firstly, Miss Sweden which ran from 1949 to 2003, by the lifestyle and women's magazine VeckoRevyn and production company Strix in partnership with MTG.

Sweden has the longest unbroken participation at the Miss World pageant, having appeared almost every year since the first edition in 1951, with the exception of 2018.

Since the Prime Minister of Grenada (then Premier), Sir Eric Gairy, was on the judging panel, inevitably there were many accusations that the contest had been rigged.

Rita Rudolfsson Berntsson, at the 1972 Miss World pageant, created a mild sensation at the luncheon, where she wore a gown which had the flag of Sweden attached to her derrière.

Jennifer Palm Lundberg placed third runner-up in the national pageant, but won the title when each of the original top three placers declined the crown.