In the original broadcasts and later subsequent DVD releases, two Rocky and Bullwinkle “serial” segments were aired as part of each 23 minute program, which consisted of several supporting features (including “Dudley-Do Right of the Mounties”, “Aesop and Son”, “Fractured Fairy Tales”, “Peabody’s Improbable History”, “Bullwinkle’s Corner”, and “Mr.
Others, however, regard them simply as each segment's final gag (most involve cultural references—sometimes rather obscure—and frequently dreadful puns) rather than as actual titles.
Indeed, while these titles invariably refer to the characters' predicament at the end of the segment, they often do not apply to anything that actually appears in the subsequent episode.
For legal reasons, current DVD editions title the reassembled programs The Adventures of Rocky and Bullwinkle and Friends.
Rather than promoting a specific upcoming episode or story line the narrator simply exhorts viewers to "tune in next time" for the heroes' further adventures.
Its value is such that Boris and Natasha's overlord, Mister Big, becomes personally involved in attempts to steal first the mountain and then the government's storehouse of ore. A legion of six-foot robot mice descend upon Earth and devour television reception antennas.
Bullwinkle, unimpressed by the acting talents of movie star March Marlow, is convinced he is a better actor and commissions a disguised Boris to make him a star—becoming an unintentional comic superstar.
Rocky & Bullwinkle, Boris, Natasha, and Fearless Leader, and the Moonmen all become involved in the hunt for the powerful Kirward Derby.
Running out of ideas, Boris and Natasha stumble upon a new sound-suppressed explosive named "Hush-a-Boom", but lose the formula when they foolishly inscribe it on a banana that Bullwinkle promptly devours.
The sleepy Spanish town of Mucho Loma is being terrorized by Zero, a loudmouth minstrel turned nighttime nuisance.
Bullwinkle's attempt to get his expensive suit cleaned for a dinner in his honor becomes a chase to a Chinese laundrette that fronts for illegal activities by Boris and Natasha.
A forlorn college football team discovers Bullwinkle's unstoppable abilities as a passer and it quickly swells into undefeated success and superstardom, drawing out sports gamblers Boris and Natasha as well as a Southern Revanchist.
Most famously, during the final game against Mud City, when the Narrator says, "in the next ten minutes, Wossomotta U replayed the entire last two years of the Civil War!
To draw needed resources for Pottsylvania, Fearless Leader tricks Bullwinkle and Rocky into getting foreign aid to Moosylvania he intends Boris and Natasha to steal.