Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.

Data collected is used to build custom reports and measure user engagement and retention.

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.

[2] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[3] Max Levchin and Keith Rabois.

[5] In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board.