[1][2] With over two million copies sold of their five studio albums,[2] Modern Dog achieved significant commercial success, including multiple number one singles.

[1][4] The band's 2004 album, That Song, was produced by Tony Doogan (Belle & Sebastian, Mogwai), with the title track arranged by bassist Yuka Honda of Cibo Matto.

A local station, Fat Radio, which had then just switched to an all-indie format, continuously played the album's first single, Busaba (บุษบา), for 24 hours straight.

Because of its electronic experimentation, Modern Dog has been favorably compared to Radiohead, and it actually served as the opening act for the British band in 1994 at a concert in MBK Center in Bangkok.

Modern Dog has since been hailed as the leader of Thailand's indie and rock music scene, paving the way for such bands as Loso, Big Ass, Bodyslam and Silly Fools.

The band recently announced a short tour of Thailand and Malaysia commencing in early October 2017 with Paul Tillotson (London, England) replacing Somath Bunyartanavech on drums due to the latter's illness.

"[13] Chayanit Itthipongmaetee of Khaosod wrote that "they pioneered electronic sound and paved the way for a generation of rock stars" and "remain timeworn favorites of '90s kids.