A mompreneur is a female business owner who actively balances the roles of a mother and an entrepreneur.
[4] A 2011 MSNBC article declared the rise of mompreneurs to be a hot topic in the small business sector.
[5] A 2010 article in U.S. News & World Report aimed to dispel some of the myths associated with the mompreneur movement, including the belief that an innovative product idea will lead to easy money.
[6] Other examples of mompreneur coverage by major news outlets include the nationally syndicated weekly advice column "Ask the Mompreneur" published by The Charlotte Observer website, the city's largest daily publication.
[7] In 2015 Forbes writer and author Christine Michel Carter trademarked "Mompreneur and Me," a national professional development event for female business owners and their children.