Morebus (stylized as more) is a trading name of bus operator Go South Coast primarily used in Bournemouth, Christchurch and Poole, and the wider Dorset area.

[citation needed] During 2010, the more brand was refreshed with every bus being repainted in a slightly brighter, simpler version of the previous livery,[1] each highlighting a good reason for using the more buses; for example "morefrequent".

[citation needed] Following the decision by the administrators of Yellow Buses to cease all bus operations in August 2022, Morebus took over several routes and offered a £2000 welcome bonus to recruit existing drivers who had a PCV licence.

[2] The subsidised routes 18, 33 and 36 were then contracted by BCP Council to Xelabus under the Yellow Coaches brand, but these reverted to Morebus since February 2023.

It runs roughly 50 public routes, spanning Hythe in the east, Wareham in the west and Salisbury in the north.

During the summer of 2016, the services were rebranded as 'Unibus', with new Alexander Dennis Enviro 400 MMC's arriving in a new livery, all with different colour schemes.

From 2004, when the university contract was transferred to Wilts & Dorset from Yellow Buses, until the end of 2009, services were branded as Unilinx and operated by a mixed fleet of double-deck buses (Optare Spectras and brand-new Volvo B7TL ELC Myllennium Vyking convertibles) painted in a modified version of the 'more' livery.

These were purchased new, while an ex-London articulated Mercedes-Benz Citaro bus was introduced to route U1 on 10 January 2010, primarily running a shuttle service to boost capacity between Talbot Campus and the student residences at Lansdowne.

[14] The parent company introduced six Caetano Levante buses that were previously used by National Express for school services in February 2018.