During the 1980s, operations were expanded to rural areas around Swindon, to replace services withdrawn by Alder Valley and Bristol Omnibus Company.

[3] Swindon Borough Council retained ownership from 1986 until the company was sold to the Go-Ahead Group in February 2017,[4] and was integrated into its Go South Coast subsidiary.

[6] From April 2017, the branding "Swindon's bus company" was employed, together with a new livery in green and blue, with red and yellow highlights.

[7] Thamesdown implemented a fastFare system on 1 August 2005 in which passengers must pay the exact fare as change will not be given by the driver.

The reasoning behind the policy is that if the driver does not have to deal with giving change, passenger loading times are shortened, resulting in a faster and more reliable service.