[1] Morning Live first broadcast in October 2020 as a 40-part series to connect with viewers' real-life concerns and to offer trustworthy and expert advice.
[12][13][14] In February 2022, Morning Live moved to a new studio "in the heart of Manchester city centre.
"[5] Upon its move to Manchester, Morning Live was averaging 1,200,000 viewers, and was consistently achieving slot-winning figures.
[5] In November 2023, Morning Live won the Best Factual Series at the Royal Television Society's North West Awards.
[1] In November 2024, Morning Live won a further 3 Royal Television Society North West Awards.