Founded around a London kitchen table in 1996[1] by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville,[2][3][4][5] Mother today has over 500 employees around the world and a dedicated design arm (Mother Design), and works with clients: GM, IKEA, KFC, and Uber.
The agency's work includes the early Levi’s Odyssey spoof for Lilt,[6] its celebrity-fronted "Goldspot" cinema adverts for Orange,[7] "Here Come The Girls" for Boots,[8] and the PG Tips campaign featuring Al and Monkey.
Mother were the lead agency and co-executive producers[11] for The Secret Policeman’s Ball for the fiftieth anniversary of Amnesty International.
After a taped introduction by Archbishop Desmond Tutu, the live comedy lineup included Jon Stewart, Russell Brand, Eddie Izzard, Ben Stiller, Fred Armisen, Kristen Wiig, David Walliams, Jimmy Carr, Noel Fielding, Matt Berry, Micky Flanagan, Jack Whitehall, Tim Roth, Bill Hader (as Julian Assange), Rex Lee (as Kim Jong-Un), and a cameo appearance by Richard Branson.
In between the comedic performances, the music lineup consisted of Mumford & Sons, Reggie Watts, and a concluding set by Coldplay.
Ronson used innovative recording techniques as he traveled the world to capture the sounds of the Coca-Cola Move to the Beat athletes– five Olympic hopefuls chosen for their sporting prowess and inspirational stories: GB table tennis player Darius Knight; US hurdler David Oliver; Russian sprinter Kseniya Vdovina; Singapore archer Dayyan Jaffar, and Mexican taekwondo martial artist María del Rosario Espinoza.
[19] In 2010, the 1980s new-wave group DEVO and Warner Bros. Records hired Mother to help rebrand and develop content for the band for their first new album in 20 years, Something For Everybody.
The campaign revolved around a series of videos and microsites touting the band's desire to create the most commercially viable product through focus group testing, online voting, and even opening a fictional new office called Mother LA in Los Angeles.