[1][2][3][4] The restaurant was founded by Joe Zucchero and originally started out as a stand in 1979.

[1] The restaurant features Italian beef sandwiches, hamburgers, hot dogs, french fries and pizza puffs.

[9] The television series more than doubled business at the store, as they went from selling 300 sandwiches a day to over 800.

Beef, Joe Zucchero, died on March 1, 2023,[11] though the restaurant stayed open after his passing.

[1][12][13] Along with being featured on The Bear, the restaurant was featured on Food Wars, The Tonight Show with Jay Leno[14][15] The Tonight Show Starring Jimmy Fallon.