Mr. Goodbar is a candy bar containing peanuts and chocolate, whose packaging is identifiable by its yellow background and red text.

Milton Hershey, determined not to let it affect his employees and the town he created for them, refused advice to lay off workers.

The company began a marketing campaign promoting the candy bar as a protein-rich meal due to the peanuts it contained.

Coupled with a new price of two bars for a nickel, reduced work hours and cancelled bonuses, The Hershey Company came out of the Depression in a strong position, and by 1936, profits had reached a level ten times that of the company payroll.

Though the formula contained chocolate, according to United States Food and Drug Administration food labeling laws, these modified recipes that do not contain cocoa butter cannot be legally described as milk chocolate.