He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman, with a top hat, monocle, white gloves, spats, and cane.
[4] When his design was chosen, commercial artist Andrew S. Wallach added the monocle, top hat, and cane to create the iconic image.
[6] There is a disputed claim that Frank P. Krize Sr., a Wilkes-Barre artist and head of the Suffolk plant, made the additions of the monocle, top hat, and cane.
[citation needed] In 2005, Mr. Peanut was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts several advertising mascots having dinner together.
[16][17][18] On January 22, 2020, Planters released a teaser for its Super Bowl LIV commercial featuring Mr. Peanut, Wesley Snipes and Matt Walsh.
[19][20][21] Planters suspended the campaign shortly after the Calabasas helicopter crash on January 26, which killed all passengers including former NBA player Kobe Bryant.
They eventually resumed the campaign with the Super Bowl commercial, which showed Snipes and Walsh presiding over the funeral of Mr. Peanut, also attended by fellow mascots Kool-Aid Man and Mr. Clean.
Kool-Aid Man's tears combined with sunlight, causing a new, younger incarnation of Mr. Peanut, dubbed "Baby Nut", to grow from the soil.
"[32] The artist Vincent Trasov, dressed as Mr. Peanut, ran as a joke candidate in the 1974 Vancouver, British Columbia civic elections.