He is typically featured answering the call of children by smashing through walls or furnishings and then holding a pitcher filled with Kool-Aid while saying his catchphrase, "Oh, yeah!"

Marvin Potts, an art director for a New York advertising agency, was hired by General Foods to create an image that would accompany the slogan "A 5-cent package makes two quarts".

[1][2] Children, parched from playing, or other various activities, typically exchanged a few words referring to their thirst, then put a hand to the side of their mouths and shouted "Hey, Kool-Aid!

", whereupon Kool-Aid Man made his grand entrance, breaking through walls, fences, ceilings, or furnishings, uttering the famous words "Oh, yeah!

[16][17][18] By the 1980s, Kool-Aid Man had attained pop-culture icon status, and in 1983, was the subject of two video games for the Atari 2600 and Intellivision systems.

[23][3][24] In 2009, the live-action character returned, playing street basketball and battling "Cola" to stay balanced on a log, where he was voiced by Pat Duke.

In 2016, Brock Powell took over the role for Kool-Aid's major rebranding, including collaborations with Progressive automotive and Nickelodeon and voiced the character for several digital campaigns until officially "passing the pitcher" in 2019.

[34][excessive citations] In a Super Bowl LIV TV ad in 2020, Kool-Aid Man, alongside Mr. Clean, appeared in a commercial for fellow Kraft Heinz product Planters, shown as an attendee of the funeral of Mr. Peanut.