Multimedia, Inc.

Then, in September 1967 the three commonly owned companies announced that, pending approval by the Federal Communications Commission (FCC), they would merge by January 1, 1968, taking on the Multimedia, Inc.

Multimedia first bought Avco's flagship television station, WLWT in Cincinnati, and later acquired Avco Program Sales, the syndication division which produced and nationally distributed The Phil Donahue Show and a regionally-distributed program produced at WLWT, The Bob Braun Show.

In 1983, it sold its flagship television station, WFBC-TV in Greenville (now WYFF) and WXII-TV in Winston-Salem, North Carolina, to Pulitzer, Inc.

[4] Instead, on July 24, 1995, the Gannett Company announced that it had entered into an agreement to acquire Multimedia for $1.7 billion, plus $539 million in long-term debt.

[12][13][14] In January 2000 the cable television division, which included systems in Kansas, Oklahoma and North Carolina was sold to Cox Communications.