The specification is referred to as Evolved Multimedia Broadcast Multicast Services (eMBMS) when transmissions are delivered through an LTE (Long Term Evolution) network.
[1] Target applications include mobile TV and radio broadcasting, live streaming video services, as well as file delivery and emergency alerts.
AT&T subsequently announced plans to use the 700 MHz Lower D and E Block licenses it acquired in 2011 from Qualcomm for an LTE Broadcast service.
In February 2014, Verizon demonstrated the potential of LTE Broadcast during Super Bowl XLVIII, using Samsung Galaxy Note 3s, fitted with ENENSYS Expway's eMBMS User Service.
[12] Also in July 2014, BBC Research & Development and EE demonstrated LTE Broadcast during the XX Commonwealth Games in Glasgow, Scotland using equipment from Huawei and Qualcomm.
[22] In February 2016, Akamai demonstrated with ENENSYS Expway, delivery of video streams across LTE networks with live on the fly switching from unicast to broadcast, at Mobile World Congress 2016.
Huawei says that CMB is based on existing UMTS infrastructure and real time streaming application protocol.
The most significant competition is from services that stream individual video feeds to users over uni-cast data connections.
MBMS Operation On-Demand (MOOD) allows dynamic switching between Unicast and Broadcast over LTE, based on configured triggers.
In Release 14, the 3GPP enhanced the specifications for eMBMS with a view to making the technology more attractive for deployment by operators and broadcasters.