The company has reached a privileged position in the field of fashion,[1] growing in many European and Asian countries, mainly Japan.

[citation needed] In 1953 the brothers Javier and Francisco, second generation of the family, entered the track and field athletics market, and were the pioneers in sports shoe making in Spain.

Around half of the production is sold to fashion victims ready to spend from 120 to 300 euros in a pair of sports shoes.

The Munich shoes are used by well known people such as John Elkann, vice-president of Fiat, Àngel Llàcer, Jesús Vázquez, Rafael Amargo, Boris Izaguirre and Manuel Fuentes.

The user could select the color of any of the main 9 parts of a shoe, including the sole, flap, heel and cords.