The Brandery was an urban fashion show, organized from 2009 to 2012 by Fira de Barcelona and held twice a year, in summer and winter.
[1] The first edition was held in July 2009 at the Montjuïc exhibition site in Barcelona and was initially addressed exclusively to professional visitors.
[1] The fourth edition, in January 2011, hosted buyers such as the department stores El Corte Inglés, John Lewis, La Rinascente and Galeries Lafayette, and included “Windows on the Move”, a window-dressing competition involving more than 100 top stores in Barcelona, distributed across the city center.
[7] Brands and designers who have participated at the show include Desigual, Custo Barcelona, Munich, Armand Basi, Buff, Sita Murt, Camper, le Coq Sportif, Kaporal, North Sail[1] and Lyle & Scott.
[3] The summer 2011 edition presented proposals from Stella McCartney, Vivienne Westwood, Blumarine, Iceberg, Alberta Ferretti, Moschino, Frankie Morello, Roberto Cavalli and Parah.