[1][2] Its flavour is evocative of caramel and malt,[3] and is described as "a distant relative of chocolate milk".

[1] The resemblance to milk extends beyond flavour to texture: Murphy's is free from any hint of carbonation,[1] and is delivered "black as strong cappuccino" with an inch of foam – the head – on top.

[4] The water of the River Lee in Cork allegedly gave Murphy's its quality.

To simulate the appearance and texture of the tap version, cans of Murphy's contain a nitrogen widget, which increases the creaminess of the head when poured.

In 1992 Whitbread commissioned well known film director Alan Parker to create a series of adverts shot in and around Cork.

[12] The 60-second film features six fierce samurai who rush through a post-futuristic megalopolis to make it on time for the last order at their favourite pub.