In a 1953 advertisement Tims claimed the brand name had been in use since 1912 by Josiah Russell & Co., an English owned soft drinks company in Rotterdam-Hillegersberg.

This product was aimed at responsible drivers who wished to abstain from drinking beer but fancied something with a beerlike taste.

In 2001 Vrumona had to recall all 1 liter glass bottles Royal Club Fruits de Pays orange juice.

In recent years the phrase "since 1939" has also appeared on all Royal Club labels, cans, packaging and display materials.

In 2018 even a line of "natural sodas" in one-way single serve bottles was introduced under the name Royal Club 1939, with the year typefaced most boldly on the labels.