In terms of the Group's organisation restructuring, the merger of Centralcer – Central de Cervejas, S.A. in Centralcontrol S.G.P.S., S.A. (merging company) was concluded in December 2001.
The new merged entity changed its corporate denomination to SCC – Sociedade Central de Cervejas, S.A., as well as its head office, which is now located at the factory premises.
In December 2004, the Company became known as SCC – Sociedade Central de Cervejas e Bebidas, S.A., a name that better reflects the scope of its activity, which not only includes beer, but also other products like bottled water and soft drinks.
In 2007, after a consortium was set up between Carlsberg and Heineken a takeover bid was made for the acquisition of the Scottish & Newcastle Group.
[1] Sagres brand was born in 1940 as a prestige beer, to represent Sociedade Central de Cervejas at the Portuguese World Exhibition inaugurated in May 1940.
With a similar fate to the caravels that left from Lisbon to faraway lands, Sagres was the first beer to be exported, arriving first in Gibraltar, and moving on to the Azores and the Overseas Territories of Angola, Cape Verde Islands, Guinea Bissau, São Tomé and Príncipe, Timor, Goa, Macau and Mozambique.
Sociedade Central de Cervejas e Bebidas promotes the Sagres brand through a very strong liaison with football.
Sagres has a long-term sponsorship deal with the Liga Portuguesa Futebol, the highest level of professional football (soccer) in Portugal.