Musicbox was the first German music station in the cable pilot project of Ludwigshafen to be launched on 1 January 1984 alongside Sat.1 (formerly PKS), the ZDF Musikkanal and other channels, and could only be received there.

The programme was later broadcast nationwide by cable and satellite (Intelsat VA F-12 (60.0°East)), in Munich at times even via antenna.

The Italian media mogul Silvio Berlusconi had purchased a 45 percent stake in the production company.

The production company MME - Me, Myself & Eye Entertainment was founded, which took over the entire music video archive.

To this day, MME produces various music and entertainment programmes for almost all well-known German television stations.