The beach is about 3.8 km long and curves in a wide area providing a good view of Kannur on the north.

Local laws allow beachgoers to drive for a full 3.4 km directly on the sands of the beach.

A major share of foreign and domestic tourists are not aware of the potentials of this elusive destination.

Among them Pectoral sandpiper and Caspian plover, sighted here in 2013, were reported for the first time in Kerala.

[6] Long, broad shore and rocky formations on the side of the beach provide a safe place for migration of birds.