Goodell has openly discussed the idea of holding a future Super Bowl game in London.
[8] League officials were pondering moving a second existing game abroad for the 2010 season, but eventually abandoned it due to the ongoing CBA negotiations.
[15] The Buffalo Bills received a unanimous vote of approval to play a series of regular and preseason games at Rogers Centre in Toronto from 2008 to 2017.
The Los Angeles Rams, upon relocating from St. Louis, agreed to host an international game from 2016 to 2019, while their new stadium was being built.
[21][22][23][24] The Miami Dolphins hosted the New York Giants in the first International Series game at Wembley Stadium in London, England, on October 28, 2007.
The Giants defeated the Dolphins 13–10 in the first regular season NFL game held outside North America.
On January 20, 2012, NFL commissioner Roger Goodell confirmed that from 2012 to 2014, the St. Louis Rams would play one of their eight home games each year at Wembley Stadium.
[28] The Jacksonville Jaguars took the Rams' place and agreed to play a home game in London for four seasons from 2013 through 2016.
[31] Another stadium deal was confirmed on November 3, 2015, when the league announced they had reached an agreement with England's Rugby Football Union to host regular season games at Twickenham Stadium from 2016 onwards, with a minimum of three, and as many as five games to be held over the initial agreement period of three years.
This game was subsequently moved to Los Angeles due to poor field conditions at Estadio Azteca.
The Jacksonville Jaguars would return to Wembley Stadium for the seventh consecutive year in line with their annual commitment.
In November 2019, the Atlanta Falcons[44] and Miami Dolphins[45] were announced as home teams for 2020 games in either London or Mexico City.
On February 4, 2020, it was announced that the Jaguars would play two home games at Wembley Stadium on consecutive weekends in 2020, the first time a team had done so.
[48] On April 1, 2021, the Atlanta Falcons announced their intention to play a home game at Tottenham Hotspur Stadium in October 2021.
[54][55] In 2024, the league would continue to expand their reach across the globe by putting their footprint in Argentina, Colombia, Japan, Nigeria and South Korea.
[57] The following teams were granted the five-year initiative that will allow marketing methods such as in-person events, sponsorships, and merchandise sales, as well as a high priority to compete in the countries granted in, as of March 2024: On February 9, 2022, the NFL confirmed the addition of the Germany Games to the International Series slate, initially with one game each year from 2022 to 2025.
[61] The league began gauging interest from German cities regarding potential games in June 2021; the league viewed Germany as an ideal candidate for expansion of the International Series because of the country's high viewership for NFL games (2.2 million people in Germany watched Super Bowl LV) and the country's numerous modern stadiums.
[62] In October 2021, it was confirmed that Düsseldorf, Frankfurt and Munich had been invited to participate in deeper conversations about hosting NFL games.
Three will be in London (one of those will be the Jaguars' regular home game in Wembley), one will be in Munich and the last one will be in a new market, either Madrid, Spain, or São Paulo, Brazil.
The league will not expand the number of international games beyond the five they currently have (the four rotational home teams and the Jaguars) until the 2025 season at the earliest.
[4] Tickets for the São Paulo, Brazil, game went on sale beginning on June 10, 2024, and the high demand for them surprised the broker Ticketmaster.
[69] Two days later, the Miami Dolphins were revealed as the designated home team for the inaugural Madrid Game at the Santiago Bernabéu Stadium.
[130] Other prime locations to possibly host NFL games include the Maracanã Stadium in Rio de Janeiro, Brazil;[131][132] China;[133][131][134][135] and Canada (Canada hosted the Bills Toronto Series from 2008 to 2013 and a preseason game between the Green Bay Packers and the Oakland Raiders at IG Field in Winnipeg, Manitoba in 2019).
[8] The league had planned to host a game in China in 2018 with the Los Angeles Rams as the home team against the San Francisco 49ers.
[61] Other potential problems include whether the stadiums in China are suitable to play an NFL game, and Beijing's notoriously poor air quality.
[139] The success of the International Series has led the NFL to focus its global expansion aims on the possibility of having a full franchise located in London.
It is believed this would be most likely achieved through relocation of an existing franchise, with the Jaguars most often linked due to their association with the International Series, even though their owner is said to be content with the current arrangement and other franchises have more reason to move (the most often cited being poor on-field performance, lack of fans and uncertainty over stadium leases).
The NFL has used some of the specific arrangements for the International Series games as a test bed for predicting how a London franchise could be made effective from a logistical and competitiveness standpoint.
[144] During a press conference in 2024, he mentioned the possibility of scheduling regular games in London while the Jaguars' stadium is being renovated.
[145] Jaguars owner Shahid Khan also owns Premier League club Fulham F.C., who play in West London.