However, the agreement of league owners is needed to undertake an expansion or relocation, and a London franchise would face financial, legal and logistical challenges.
Monarchs, meanwhile, left Wembley Stadium for reasons of cost, size and availability,[5][6] and the team's home games were played at Tottenham Hotspur's White Hart Lane in the 1995 and 1996 seasons.
However, as all NFL Europe franchises outside Germany and the Netherlands, both British teams were ultimately relocated due to lack of public interest: Monarchs bound for Berlin for 1999, while the Claymores moved to Glasgow permanently from 2001 (save for one match in the 2002 season) before heading for Hamburg in 2004.
Popular interest in the sport waned with the growth of the Association football Premier League in the 1990s, although it grew again from 2007 following the establishment of the International Series.
[12][13] According to The Guardian, as of 2015 it was "well-known" that a London franchise was a goal of the NFL commissioner Roger Goodell, although "he tends to avoid specifics on the process to make that happen".
[14] The NFL's Executive Vice President International Mark Waller is more specific, expressing the goal as "to build a fanbase that would be able to support a franchise".
"[12] At that time, it was speculated that the US market was saturated, and so it was unlikely that an expansion team within the US would generate the NFL's desired growth without a fundamental change in their funding model, such as the introduction of pay-per-view TV (which was also seen as unlikely since the league's existing broadcasting contracts run to 2022).
While Khan admits playing home games in London has been a success in terms of improving the finances and profile of what was a small and struggling franchise, he has nonetheless been reluctant to commit to a move, preferring the current arrangement.
As well as the Jacksonville Jaguars, the fact that some other existing franchises have owners with knowledge of the British market due to also owning United Kingdom based sports teams, such as the Glazer family's ownership of the Tampa Bay Buccaneers based in Tampa, Florida and Manchester United leads to them being suggested as potential relocation candidates.
This was also the case for the former St. Louis Rams and San Diego Chargers until their respective moves to Los Angeles in 2016 and 2017 (even so, although the Rams own both teams' current home of SoFi Stadium and are almost certain to stay in Los Angeles for the long-term, the Chargers are leasing that stadium and have not yet established a fan base, leaving open the possibility for another relocation),[26] and the former Oakland Raiders until relocation to Las Vegas was approved in 2017.
Cost and logistics concerns made this scenario unlikely, and the Raiders ultimately decided to renew their agreement with the Oakland Coliseum after initially stating they would not do so.
[38] On July 8, 2015, it was announced that the NFL had agreed to stage a minimum of two games a season for a ten-year period at Tottenham Hotspur's new stadium in Northumberland Park, which opened nearly a year behind schedule in 2019.
[14][40] It has been suggested the design will also eliminate the issue at Wembley whereby the lowest 5,000 seats cannot be used because spectator views of the pitch are obstructed by the various officials, coaches and players who stand on the sidelines during an NFL game.
[40] On November 3, 2015, the NFL also announced it had reached a deal with the Rugby Football Union to host a minimum of three games in three years at Twickenham Stadium, beginning from the 2016 International Series.
"[44] Speaking after talks with the UK government, Dan Marino argued that probably the biggest challenge facing a London franchise is the physical logistics of moving the staff and equipment across the Atlantic for every away game.
[46] As well as the issue of a home stadium facility, the league has also been considering where a London franchise would hold their training camp, which begins in late July and normally involves several players not yet formally signed to the club.
Similarly, another issue is whether or not it would have a base in the US for the off-season period, the gap between whenever their season ends until the start of the following training camp, in which the club will normally hold several meetings regarding staff and player contracts.
[2] As of 2014 the NFL had investigated the possibility of a London team establishing a permanent base in conjunction with a Premier League club, but it was considered unlikely for reasons of infrastructure and scheduling.
[25] The arrangement practiced by the University of Hawaii football team, separated from the U.S. mainland by about 3,900 kilometres (2,400 mi), has been suggested as the model to follow for playing blocks of two to three games, home and away.
[2] While still retaining the bye-week, as a test of the logistics, the first game of the 2015 International Series was the first time teams only traveled to London for the weekend, having previously spent a whole week in the UK.
[2] As of 2013[update], players appearing in International Series games were subject to UK tax on their income and endorsements on a pro rata basis.
In order to clear these obstacles, it has been suggested the NFL would either have to create its own governing body in the UK, or work through BAFA after they gain approval.
Analogies have been drawn to soccer, where players from outside the European Union (which the UK was formerly part of) must be shown to be bringing something "special and different", and teams are required to comprise a minimum number of EU citizens.
It has been suggested that the NFL's use of a draft system and a minimum age limit on players would come into conflict with the EU's laws regarding freedom of movement for workers and competition.
Citing sports lawyer Andrew Nixon, ESPN suggested in 2013 that while the draft may be permissible for the same reasons it is in the US, the age restriction had no US analogy, and so how it would be interpreted by the European Commission would be difficult to predict.
Speaking in September 2014, George Atallah, the NFLPA assistant executive director of external affairs, said of the issue that "A permanent team in London would require collective bargaining between the league and the players’ union and the NFL have not got to the point where they have said we want to raise it."
and "Most players enjoy the experience of going over to London and from our perspective a team based in the UK could be viable – but only if the working conditions and health and safety aspects are satisfactory".
[55] This followed a 2013 comment that "Expanding to London by definition is a change in working conditions, placing the conversation squarely in the context of collective bargaining".