Naim Audio is a British hi-fi manufacturer based in Wiltshire, United Kingdom.
Following a 2011 merger with French loudspeaker manufacturer Focal, Naim is owned by VerVent Audio Group.
[1][3] The convention at the time – dating back to audio pioneer Edgar Villchur – It was believed that the loudspeakers determined the sound of a hi-fi system, and amplifiers were simply a means to drive the speakers.
[5] In October of the same year, Naim engineers developed custom electronics for the DIVA UTOPIA, Focal's first active, wireless, and connected speaker.
[6] The electronics feature class AB amplification, delivering 400 watts of power, and a new Naim Pulse Platform active module for high-resolution music streaming.
[9] In 2019, the parent company Vervent Audio Group expected to invest more than 8% of its sales revenue in research and development.
[10] The company, and its products such as the NAIT, NAC52 pre-amplifier, the ARO uni-pivot tonearm and the SBL (Separate Box Loudspeaker) have assumed cult status among devotees.
[4] As with other brands such as Arcam and Cyrus, the company's instruction manuals state that "better and more consistent performance will be achieved if the system is left switched on for long periods.
[21][22][23][24] Throughout much of the 1980s, Naim maintained the position that the Compact Disc was an inferior medium compared to the vinyl gramophone record.
[3] The player, called the CDS, was unusual for a two-box device in that Naim put the digital–analogue converter in the same box as the transport and audio circuitry, whilst keeping the power supply separate.
[25] Naim's Uniti range, introduced in 2009,[25] provides access to various digital streaming sources and services; these products contain power amplifiers and are connected to external speakers.
[31] In 2023, Naim introduced an updated line of separate components called New Classic (200 and 300 Series), which includes an amplifier, preamplifier, and streamer/DAC.
The company's shift to selling products through comparative demonstrations in a single-speaker environment represented a departure from marketing in chain electronics stores in favour of small independent retailers [in the United Kingdom].
In the same year, Naim developed an audio system for the Battista hypercar by Automobili Pininfarina.
The Batur, the most powerful car ever built by Bentley, was equipped with a Naim audio system comprising 20 loudspeakers manufactured by Focal.
Focal & Co., the new entity to be formed to own the existing operations, would employ 325 people in total at two sites, in Saint Etienne, France, and Salisbury, UK.
[42] In late 2019, Alpha Private Equity became the majority shareholder of Vervent,[10] chaired by Cédrick Boutonet, who was appointed CEO.
[15] That same year, the rollout of a global network of 'Focal Powered by Naim' stores was launched, with the first openings in Seoul (South Korea) and Lyon (France).
[54] From Sons of Kemet, Yazz Ahmed to Charlie Haden and Kurt Elling, the Naim Records catalogue is an eclectic one.