Nancy Baym

Describing the new group, The Boston Globe wrote that the scholars were "trained in media studies and social sciences but had essentially become anthropologists of the digital age".

In Tune In, Log On: Soaps, Fandom, and Online Community (2000), Baym argues that soap opera fans form "a dynamic community of people with unique voices, distinctive traditions, and enjoyable relationships.

These concepts are interactivity, temporal structure, social cues, storage, replicability, reach and mobility.

[10] When an excerpt was published in Wired, the book was described as showing "how music lovers used fan culture to build a worldwide web".

[13][14] One reviewer noted that while the book could have emphasised more diverse genres, such as hip hop, it was "a valuable resource for those trying to better understand relational labor conducted by artists".