[5] Perdis made his debut on BRW's Young Rich List in 2004, with a net worth of $20 million.

"[7] In 2008, Napoleon Perdis launched a budget-conscious diffusion line, NP Set, which was sold in Target stores in Australia and the United States.

The store sold home furnishings, furniture, art, jewellery and other items that reflected Perdis' tastes.

[11] Following the expiration of the company's five-year exclusive contract with David Jones in 2013, Perdis began stocking his products at rival department store Myer.

[12] In 2015, Perdis signed a deal with Dubai-based Luxuria Trading to distribute his products in the Middle East.

[7] In 2017, Perdis installed his then-17-year-old daughter, Lianna, as creative director of diffusion line Total Bae.

[14] The company has 56 stores across Australia at the time, 28 of which was closed by administrators Worrells Solvency & Forensic Accountants in February 2019 as part of a right-sizing process.

[16][17] As of 2024, Napoleon Perdis remains in business and is actively trading, with 25 stores and 250 independent stockists across Australia, including in-store and mobile makeup services.

Australian Melissa George campaigned as the face of the Napoleon DeVine Goddess line of cosmetics in 2007.

[citation needed] In 2008, he starred in his own reality television show Get Your Face On, which followed him as he looked for a protégé to help the brand expand in the American market.