[1] Thus the role of the narrative designer in interactive storytelling is unique in that it is an active process to create story through a player's navigation of a dataspace.
In smaller game development studios, narrative designers will often be tasked with these responsibilities, as well as co-directing voice acting and sometimes even motion capture recordings.
[2] Within game writing, the term narrative design has also been used to describe a planning phase that a writer goes through when they are hired in an advanced stage of a project's development.
Here, narrative theory is used to enhance or influence the user's experience of a product, service or messaging campaign in order to create additional value.
Especially with the rapid use of technology within education and celebrating cultural heritage, narrative design has become increasingly relevant in bringing authentic stories to life.