It is located in the heart of Downtown Newark at 744 Broad Street, just north of Four Corners.

The building was designed by the father and son architectural firm, John H. & Wilson C. Ely, which also designed Newark City Hall and the American Insurance Company Building.

The top of the building is inspired by the Mausoleum at Halicarnassus, one of the Seven Wonders of the World.

The ten mezzanine murals by J. Monroe Hewlett and Charles Gulbrandsen depict the growth of commerce in Newark.

The new reinforced steel pole rises 113 ft (34 m) above the roof line, elevating the overall height of the building and pole to 578 ft (176 m).