Founded in November 2001 as a spin-out company from Oxford University, NaturalMotion specialises in creating animation technology for the game and film industries.

[citation needed] NaturalMotion commercialized their procedural animation technology, which they call Dynamic Motion Synthesis (DMS).

[6] Unlike the company's other packages, Morpheme does not use DMS and instead provides tools for blending animations, inverse kinematics and rigid-body simulation.

Some of the games that use Morpheme include BioShock Infinite,[7] Enslaved: Odyssey to the West, Eve Online, Horizon Zero Dawn,[8] and Pure.

Movies and games featuring Endorphin animation include Troy, Poseidon, The Getaway, Tekken 5 and Metal Gear Solid.

[citation needed] In 2006, LucasArts announced that it would use the Euphoria animation engine in Indiana Jones and the Staff of Kings and Star Wars: The Force Unleashed[9] games.