Zaxbys is an American chain of fast casual restaurants offering signature Chicken Fingerz, sandwiches, bone-in and boneless wings and salads - known as Zalads.
Dining rooms at Zaxbys restaurants are decorated with assorted whimsical objects and signs, which often vary in theme by location and region.
The celebrities of 2007–2008 included Laverne and Shirley stars Penny Marshall and Cindy Williams, Bobby Allison, Diana DeGarmo, Herschel Walker, Evander Holyfield, Elijah Kelley, Lorenzo Lamas, Cody Linley, Jerry Rice, John Schneider, Alyson Stoner, Kerri Strug, Richard Thomas, Richard Karn, Reginald VelJohnson, David Garrard, and Spud Webb.
In 2012, the chain featured celebrities Rachel Dratch, Chris Kattan, Jill Hennessy, Lee Ann Womack, and National Football League linebacker Clay Matthews in its commercials.
Zaxby's 2013 commercials featured David Alan Grier and Waylon Payne, with comedian Wayne Brady and actress Leigh-Allyn Baker.
[11] Zaxbys is "The Official Chicken of Sports Fanz" and has collective intellectual property rights at nearly 30 Division I colleges through 2015 through a deal with their football and basketball teams.
[12] Additionally, Zaxbys has a separate agreement with Clemson University to provide brand presence at all football and men's and women's basketball games.