Alongside Nabil Ahmad, Neelofa was also a host for a Malaysian television programme, MeleTOP aired on Astro Ria.

[7][8] Neelofa's grandfather, Noor Mohamed Mohammad Din died on 20 November 2018 at the age of 83, but his cause of death is unknown.

[17][18][19] Outside of showbiz career, Neelofa also involved in several business ventures including contact lens brand Lofalens,[22] health care products Beautea Slim pills, and Muslim women's clothing brand Naelofar Hijab, which is sold through online and retail stores in Selangor and distributors across Malaysia and Singapore.

With more than eight million followers on Instagram, Naelofar has become a fashion icon for many Muslim women who wear the hijab, or 'tudung' as it is referred to in the region of Malaysia and Singapore.

Tony Fernandes, the AirAsia Group chief executive officer described Neelofa as "super smart, young and independent".

On 1 March 2018, she has issued a public statement of apology saying "I would like to sincerely apologise for causing stress and negative sentiments on the selection of the venue.

An advertisement of the product claimed that the milk would have benefits such as reducing obesity, lowering high blood pressure, increasing metabolism rate and removing toxins from the body.

[34] UK-based general surgeon Dr Nur Amalina Che Bakri used Twitter to call out these claims false advertising.

The controversy led Malaysian Ministry of Health (MOH) to visit the factory to investigate the processes of the milk product behind the claims.

In April 2012, Neelofa alongside Nazim Othman, Fizo Omar, Zoey Rahman, Intan Ladyana and Aiman Hakim Ridza was appointed as the Young Biz Icons for Oxford Centre of Excellence (Oxcell).

[43] In July 2013, the Malaysian private, free-to-air television channel, TV3 appointed Neelofa along with Adi Putra, Nora Danish, Fiza Sabjahan, Amar Asyraf, Nelydia Senrose, Tasha Shilla and Aiman Hakim Ridza as the ambassador for Anugerah Syawal 2013.

"[44][45][46] During the wedding ceremony between Neelofa and PU Riz on March 27, 2021, the pictures of the audience sitting close and violating the standard operating procedure (SOP) for controlling COVID-19 infection became contagious and received criticism from the people of the country in general.