[1] The main features of NetEase Cloud Music include playlists, live streaming, online karaoke, and social networking.
[5] NetEase Cloud Music operates under a freemium business model in which basic services are free whilst some enhanced features are available on a subscription basis.
[6] Similar to QQ Music, artists and labels can choose to restrict content to paying subscribers or have their albums purchasable on their website.
[8] NetEase Cloud Music's social entertainment services include such features as live streaming, virtual items, and online karaoke.
[6] These services help increase the platform's overall profit by encouraging users to become live streaming-related memberships or give virtual gifts to anchors.
On 3 August 2020, NetEase Cloud Music officially launched a campaign to “cure comments” of feigned depression and provide emotional support to users who are genuinely struggling with mental health issues.
The court supported part of the Tencent Music's claim, and ruled that NetEase Cloud violated the copyrights of Jay Chou's songs.