Upon its release, the song became a hit in her native Canada, and peaked within the top 75 on the Canadian Hot 100, becoming her first entry on that chart.
An accompanying music video, directed by Sean Michael Turrell, was premiered on YouTube in August 2012, and depicts a young girl who is in love with her male doll.
Following the commercial disappointment of Wikked Lil Grrrls, Esthero was dropped from Reprise Records.
[2] "Never Gonna Let You Go" features a piano, which plays throughout the song; percussion in the form of hand claps; and synthesizers.
Esthero stated in a 2012 interview that it was the director, Sean Michael Turrell's, idea to use a child in the video, stating that she "had a different idea — this surreal, twisted world with characters, where at the end the reveal would be that it all came from the mind of this little girl.