[2] It is currently the largest comprehensive private educational company in China based on the number of program offerings, total student enrollments, and geographic presence.

[4] As of 2016, New Oriental has built 67 short-time language educational schools, 20 book stores, 771 learning centers, and more than 5,000 third-party bookstores in 56 cities in China.

The Overseas Tests Department generates the company's main source of revenue, which focuses on preparing students for the TOEFL, SAT, ACT GRE, GMAT, IELTS and LSAT.

The company also offers other services including Domestic Tests, Adult English, Language Learning ( Japanese, Spanish, French), and Vacation Training.

The Higher People's Court of Beijing maintained that the Beijing-based New Oriental School (NOS) should pay compensation to the ETS, for the infringement of copy and trademark rights.

As of January 2022, New Oriental dismissed 60,000 employees and saw operating income plunge by 80% after Beijing enforced new sweeping rules on the country's private education industry that barred for-profit tutoring last year, according to its founder.

The headline incident originated when East Buy's official Douyin account revealed that their promotional script on the live streaming were a collaborative effort, contradicting the belief among Dong's fans that he was the sole creator.

This disclosure sparked intense online debates and a backlash, leading to an apology from New Oriental's founder Yu Minhong and former CEO Sun Dongxu for internal management mishandling, which resulted in a significant loss of followers and a drop in East Buy's stock prices.

Despite these efforts, the company faced a further decline in followers and stock value, leading to Sun Dongxu's dismissal and Yu Minhong temporarily taking over as CEO.