[12][13] In June 2020, numerous accusations of sexual misconduct were levied at NowThis associate producer Jackson Davis after Alexandria Ocasio-Cortez quote-tweeted a graphic he created.

[20] The organization said that the staff layoffs were part of a “broader initiative to realign our resources and structure to ensure a long-term sustainable business in the evolving media landscape.”[21] In October 2024, NowThis announced their inaugural Advisory Board.

These layoffs were reported by current and former employees of the organization, though the Writers Guild of America, East (WGAE), which represents the unionized staff, has not released an official statement on the matter.

[26] According to the Reuters Institute for the Study of Journalism NowThis' videos are primarily emotion-driven in order to generate views and shares[27] and the group been accused of making partisan content.

[28][29] In 2015, NowThis published a conspiracy theory that claimed CNN deleted a poll of Facebook users asserting that most participants thought that Bernie Sanders beat Hillary Clinton in the first 2016 Democratic Party presidential debate.

[31] During the 2016 United States presidential election, NowThis repeatedly claimed that Trump lied about Bill Clinton signing the North American Free Trade Agreement (NAFTA) using videos posted on Facebook and YouTube.

[32] In September 2019, NowThis tweeted out that "Republicans in North Carolina used a 9/11 memorial to trick Democrats into missing a key vote", which was later shared by Senator Elizabeth Warren.

[33] In January 2020, NowThis removed a segment of a video they posted where a George Washington University student falsely claimed that Holocaust diarist Anne Frank did not die in a concentration camp.