Newmarket (Māori: Te Tī Tūtahi)[3][4] is an Auckland suburb to the south-east of the central business district.

This is especially true of Broadway, the main street, which has large shopping centres and smaller retail tenancies (with a total of over 400 stores as of mid-2010),[7] two movie theatres, and numerous restaurants, bars, and cafés.

The presence of the Newmarket railway station connecting it with Auckland, opened in 1873 after the completion of the first Parnell Tunnel,[6] was also a great advantage.

The home of a local businessman Alfred Buckland, Highwic is now owned by the Auckland Council and administered by Heritage New Zealand.

Originally Manukau Road, it was renamed Broadway in late 1912 by the Newmarket Borough Council to reflect the fact that it was no longer a muddy, dusty slushy street.

Like its New York namesake, Newmarket's Broadway developed a rather bright 'Moderne' flashy image in the 1930s and 1940s and by the 1960s had the biggest collection of neon signs in the country.

The Green occupies a triangle of land at the intersection of Parnell Road, Broadway and Khyber Pass which had been put aside as a reserve in 1878.

The park is ornamented by a modernist fountain, a 19th-century cannon and a stainless steel sculpture by Marte Szirmay installed in 1969 to mark the centenary of the Newmarket Highway district.

The park is named in honour of David Lumsden, the last mayor of Newmarket before amalgamation with Auckland City in 1989.

The constant flow of traffic only added to Newmarket's fast, modern image and helped a great deal with its prosperity.

[10] A significant change to the skyline was the Newmarket Viaduct erected in 1966 to take one of the early sections of the Southern Motorway over the railway and half a dozen streets.

This resulted in much of the local industry moving out of Newmarket and along with it many of the working-class people who lived in modest houses in the surrounding streets.

Since the 1960s Newmarket has been largely a retail destination, although a certain amount of light industry still existed in the surrounding streets, the most significant of which is the brewing trade.

The brewery buildings on Khyber Pass Road have recently (2014) been demolished, the land has been redeveloped as part of the University of Auckland.

At the same time, the location on one of the major thoroughfares into and out of the city also led to increasing bottleneck issues, with some claiming during the middle of the 2000s that council was neglecting the area (though projects like the Central Connector have helped to alleviate this).

Traffic remains a major factor in the area, as Broadway carries over 40,000 vehicles a day, limiting the ability of pedestrians in the shopping district to cross the main road.

This is to encourage areas in which work, living and entertainment can be achieved close to each other, limiting the average amount of [especially car-] traffic required every day.

[15] However, many of the apartment buildings that were created in the suburb in the 2000s have been heavily criticised, and termed clusters of "shoe boxes" or "rabbit hutches", for their small unit sizes and bland exterior.

[18] In 2007, the Lion Brewery declared its intention to leave Newmarket in the mid-term and sold its 5ha site north of Khyber Pass Road for NZ$162 million.

By 1995 all that was left of Newmarket's railway heritage was the Fine Station, closed in 1983 and its signal box still staffed, and one of the last in New Zealand to utilise the old style lever frame.

Designed by Opus International Consultants, the station features two concourses, multiple escalators, and open access to Broadway via a wide plaza.